Summer influences upon designers as a heating beech drink: the world of fashion advertisement is overheated to the max!
Recently we wrote about Dolce and Gabbana scandalous advertising campaign and here comes another one.
Tom Ford has also managed to stand out from the rest with his advertising campaign of the new fragrance Tom Ford for Men. Tom Ford who loves scandals so much provides a huge men's interest to his creation.
Tom is the master of epatage - everybody had the possibility to make sure in it during a famous Gucci advertising campaign.
It is possible to say Tom Ford is overmodest this time: on the most scandalous pictures of Tom Ford's fragrance for Men the bottle of the fragrance is “wedged”between the tights of a fully-naked model.
But probably that picture will not appear on the pages of fashion magazines. Designer's admirers will have to be content with a picture of a young lady with a bottle of scandalous fragrance between her big bust.
There is an impression this outrageous ad enters into fashion to be there for a long time. Fashion industry people have understood they have found a “pot of gold”: sexy pictures and taboo themes anyway sink into consumers hearts. In this sense Tom Ford has even managed to outdo Domenico Dolce and Stefano Gabbana with their new oral-homosexual advertising campaign.
Some advertising specialists are also preparing something hot. So how long the world of fashion plans to tempt us to earn more and more?
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by evelyn youin
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