Scandals certainly increase sales of famous brands - today it is known for sure due to the appearance of the provocative ads. Dolce and Gabbana advertizing campaign uses sex motives again. But for this time there is no elements of violence at least.
A number of different advertising posters with sex scenes has shocked the public.
Is there something else in the world able to agitate the public so much? Who knows, but the Dolce and Gabbana advertising campaign has shocked a lot of people and has provoked condemnations. The pictures you can see here are the most innocent from those existed.
Let's remind you that a recent ad of the brand demonstrated scenes of violence over a young lady by a group of men. It is not strange why a lot of people were disgusted at it seeing such an ad on the famous magazines pages.
Many companies in fashion industry have difficult times and make everything possible to attract the consumers attention. But those who are on the height of success (such as Dolce and Gabbana)want to gain more and more money.
Of course it is made deliberately: to shock the target audience and to get impressive incomes. Sometimes everything is made so great that it seems rather logical to consider ads a kind of art. But unlike art, advertisement has two purposes: broad resonance and growth of sales.
On the other hand there is an impression Domenico Dolce and Stefano Gabbana make such kind of advertising campaigns just for the sake of art. Stefano explains that the company's representatives do consider violence scenes nothing but every woman's sex fantasies and they mean nothing bad.
But how can they explain in this case: whose sex fantasies are oral homosexual scenes?
Probably the Italian brand has crossed the line? But what is for sure nobody will be able to forget Dolce and Gabbana brand seeing such an ad once. It is publicity and it is not so important how it is reached.
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